CRM stands for customer relationship management. It’s a category of integrated, data-driven software solutions that improve how you interact and do business with your customers. CRM systems help you manage and maintain customer relationships, track – sales leads, marketing, and pipeline, and deliver actionable data.
A CRM system allows businesses to better manage customer relationships by storing and managing customer and prospect information. CRM systems do this by compiling information from multiple communication channels, including a business’ website, email, telephone, social media, and more.
NST will help you to build powerful custom CRMS applications for your business needs. For this NST prefers to use ‘Salesforce’ CRMS application tool to develop your business applications.